Most have heard the expression that real estate is all about location, location, location! Why not highlight your location specialization, ie, your market expertise! Take advantage of your OneKey tools to help set expectations with your potential buyers, help them understand what's happening in the areas they find desirable, and show them what working with a market expert is really like with the options below.
Set clear expectations about market urgency
Run a FastStats report for your market area and show them what's happening in terms of sale price, days on market, and other key statistics.
Talk knowledgably about changes in the market
Two great options are available through Matrix to help you stay on top of market changes:
- The customizable Market Watch tool shows you an updated visualization of changes to your desired market every time you visit your Matrix dashboard.
- Drill down into multiple markets with Hot Sheets. Like Market Watch, Hot Sheets allows you to track specific listing changes in your desired area, giving insight into factors like price changes, listings back on market and more.
Highlight your Community Efforts and Specializations
What makes you the market expert? How do you specialize to be the authority? Share what extra effort you make, such as:
- Volunteer work
- Neighborhood groups
- Social media efforts:
- Posting about new businesses
- Highlighting freebies
- Reminders about calendar events
- Credentials/Certifications/Specializations: not sure where to start? Explore options available through
- your board or association
- your office or franchise
Learn more through the Winning Buyer Business Learning path