A Brag book or buyer's agent portfolio is a way to illustrate what you can do for a prospective buyer client using the experience you've had in the past. If you don't have a lot of previous experience as a buyer's agent you may want to highlight the activity of your office, your track record as a listing agent, or your relevant skills that apply from other fields. Learn more below.
Utilize your Inventory and Statistics
Check out the following reports and highlight desirable statistics from each to show your past performance:
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Agent or Office Production and Inventory: This report shows details for both the agent or office AND the total MLS area offering perspective on the statistics. Here you can demonstrate your ability to get a great price for your clients.
- Total Sale Price (SP) to List Price (LP) ratio as a percent for the MLS Area
- Agent or Office Sale Price (SP) to List Price (LP) ratio as a percent for the MLS Area
- Agent or Office Detailed Sales Report: This report will show "sides" of transactions. This is a good report to garner the AVG DOM (Average Days on Market) for your transactions. This number can help set expectations with regard to market movement and performance.
- Ranking Report (for Office or Agent), may be run by Sale Side Transactions or Sale Side Volume to demonstrate market share for your desired area. This percentage can show how much work you do in your specialized market area.
- Quick Search (for Office or Agent), is a great way to pull statistics for your past transactions. Visit the Map to see where those sales were located and grab a screenshot to visually highlight your market activity. You can take the extra step and visit Stats/Tabular from the Results to show Original List Price to Sale Price ratio.
Include your resume
Emphasize your track record and experience and also the skills that you bring to bear for your buyer clients. Consider highlighting:
- Skills that apply from other roles or fields
- Client count
- Repeat Business
- Market Share
- Unique competencies that set your business apart
Gather testimonials and referrals
Ask past clients for their feedback (and permission to share) their experience with you. Newer to the business? Former employers, peers, or colleague's can also be asked to share their referrals and testimony. Make your requests specific if there's an area you're focusing on in your branding.
Visit the Winning Buyer Business Learning Path to learn more.